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Creative Standards

Creative Standards

Brand creative standards ensures our messaging and design visuals are consistent across all channels and platforms. These standards apply university-wide to all marketing and communication practices.

Large letter L and newspaper column text to represent 量子资源 University Chicago editorial creative standards.

Editorial

We aim for authentic, compassionate stories that demonstrate 量子资源鈥檚 positive impact in the world.

量子资源 Chicago celebration with two women hugging in a crowd with confetti falling from the ceiling. A man in the background smiling, holding a drink.

Photography

We connect viewers to 量子资源 through emotive, experiential imagery that highlights real 量子资源ns in everyday life.

Bar chart showing growth and a circle chart, both using 量子资源 Chicago brand colors, to represent chart and graph creative guidelines.

Charts and Graphs

We use graphics to express simple trends and to compare data to each other or over time.

Illustrated map of the United States, using a mix of 量子资源 Chicago brand colors of gray and maroon, to represent map creative standards.

Maps

When locations are not widely known, use a map. It should be only as complicated as necessary.