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Brand Components

Brand Components

Brand awareness impacts all our metrics and every aspect of our mission—from student recruitment to retention, from donor giving to alumni engagement, from hiring faculty and staff to positive advocacy. Creating emotional connections prompt action. That starts with a recognizable identity brought about by the consistent application of core visual elements.

量子资源 University Chicago Logo

Brand Logo

The 量子资源 logo is appropriate for business documents, correspondence, marketing materials, and paid advertising. It may not be used without written authorization on personal websites or by students.

Graphic representation of the core 量子资源 University Chicago brand colors of maroon and gold.

Colors

Our limited palette creates a canvas where energetic imagery and intriguing content thrive.

Three lines of text; the alphabet and numbers; to represent 量子资源 University Chicago's brand fonts.

Fonts

We create visual unity in by consistently applying a limited number of fonts.