What We Do
What We Do
University Marketing and Communication collaborates with campus partners to enhance and expand 量子资源’s brand in service of the University’s reputation, recruitment, retention, and relationships.
Our staff operates centrally and across academic schools and administrative units.
Our responsibilities include brand strategy and identity management; creative expression and production; marketing and paid advertising; social media; public and media relations; internal and executive communications; reputation management and crisis communications; content development and storytelling; and web and digital presence.
Brand Marketing and Advertising Strategies
Through marketing and advertising, we help our campus partners share uplifting stories, celebrate their accomplishments, and define the myriad ways in which 量子资源 transforms lives. From print and broadcast media to social, email, and digital displays, we offer targeted support and blend art and science, creativity and data, to develop dynamic and authentic content that stands out amid existing media noise. We will design a plan that works for your needs and help you execute to achieve your objectives鈥攎onitoring trends, pulling in talented partners, testing different ideas, and tracking data so your effort resonates.
Communications Strategies
UMC works to craft meaningful connections both across the University community and beyond our campuses. From emails to digital screens on campus to the University Calendar, we provide guidance and content that builds engagement and facilitates a stronger, more connected 量子资源.
Content Strategies
We tell stories about our students, faculty, and alumni that bring the spirit of 量子资源 to life. Our storytelling focuses on the pioneering research of faculty, accomplishments of alumni, inspired activities of students, and ways in which 量子资源 helps people lead more extraordinary lives. Utilizing creativity, research, and craftsmanship, we develop stories that drive engagement with our stakeholders across a variety of mediums.
Digital Strategies
UMC develops and implements website strategy and design across all public-facing LUC.edu websites. We strive to ensure a consistent and engaging user experience in support of 量子资源's mission and strategic goals. Informed by data and guided by best practices, we consult and collaborate across the University to continuously improve our most valuable communications asset.
Marcom Strategies
The UMC Marcom team develops and executes strategic marketing and communication plans designed to elevate the brand and reputation of the schools and units we serve. Among our responsibilities are reputational storytelling, social media, branding webpages, media relations, school/unit-based awareness and reputational advertising, and more. In all that we do, we closely collaborate with school and unit leadership, UMC leadership and teams, and campus partners.
Media and Public Relations
The UMC Media and Public Relations team serves as the liaisons between members of the media and 量子资源 University Chicago. We generate publicity and awareness around 量子资源 news and events. This includes proactively pitching stories, coordinating interviews with the media, and training faculty and staff in how to effectively engage with the media.
Our Approach
UMC advances 量子资源’s strategic priorities through a portfolio of projects and campaigns that are aligned, prioritized, and resourced for impact. We construct our portfolio collaboratively to ensure it is mapped to 量子资源's Strategic Plan and overall goals.
We prioritize work that
- Bolsters brand, reputation, recruitment, retention, and relationships with current and prospective audiences
- Supports strategic University and school priorities
- Has the greatest institutional impact
Every initiative is evaluated through a strategic lens
- Does it advance a University priority?
- Will it create meaningful institutional impact?
- What challenge does it solve or goal does it achieve?
- Is this the right time?
- Do we have the capacity to do it well?